Unleash the Marketing Power of your Unique Selling Position

Ketan Patel March 5, 2018

Attracting good tenants who will stay on is a vital aspect of real estate investment as it will keep the vacancy low and turnover costs down. When you develop a cohesive rental community, your residents often pitch in and help you find like-minded renters in the future. Capitalizing on your Unique Selling Position or USP can help you brand your apartment building, explain why it is different from the competition...

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4 Key Factors to Conduct Market Research

Ketan Patel March 2, 2018

Careful analysis of the market can give you a pretty good idea of what you can expect from an investment property. We will discuss the 4 Key Factors that will make up the bulk of Market Research. 1. Demographics Demographics show the composition of the population and can predict real estate demand in a particular area. Age, gender, migration patterns, and income all play a part. Analyzing demographics can explain...

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The Key to Predicting Demand for Real Estate : Employment

Ketan Patel February 28, 2018

Supply and demand determine the price of real estate, just as it does for everything else. But what determines demand? It would be wonderful to have a crystal ball to forecast demand for industrial and residential real estate in order to evaluate investment opportunities. While no one knows for sure what the future holds, successful real estate investors know that employment is the number one factor driving real estate demand....

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The Real Lowdown on Leverage

Ketan Patel February 26, 2018

You have probably heard about real estate investors who use leverage to purchase an investment property. This technique involves putting up a small amount of your own capital relative to the price and using the bank or another source of financing for the rest. Some investors swear by this technique, but is using leverage for financing your investment really a good idea? Leverage vs Loan-to-Value Ratio The leverage on your...

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5 Easy Ways to Keep your Tenants Happy

Ketan Patel February 23, 2018

Now that you are a successful investor with a multifamily property and a community of good tenants, you may wonder how to keep them happy. Good tenants are respectful of your property, follow the rules and pay their rent on time. So how can you encourage them to stay on so you don’t risk vacancies and incur expenses associated with finding new tenants who may not live up to the...

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